Video marketing is fast becoming one of the best marketing. Optimizing videos for search engines can bring more traffic to them. Here are top 10 SEO tips for video marketing.
- Aim for engagement
The more engagement in the form of comments a video has, the higher it ranks on YouTube. Invite people to engage by telling them to ‘Like’ and ‘comment below’ at the end of the video.
- Keywords research
Research for most likely keywords and long-tail search terms people use to find videos related to your niche and use them in the video title, description tags and Meta keyword tags.
Upload new videos consistently. More videos lead to more engagement which leads to more traffic.
- Shorter is better
Keeping the video length around a maximum of 3-5minutes keeps viewers interested and engaged which directly reflects in the search results.
- Production quality matters
Make sure that your videos are high-quality, sharp and clear. This makes your company look professional and people view them to the end. Such well-watched videos get higher search rankings by Digital agency perth.
- Interesting thumbnail
Clear, interesting and inviting thumbnails increase the possibility of people clicking on your video link.
- Transcribe the video
This helps Google index the text helping it rank higher on its search results pages.
- Optimize the Metadata
Optimizing the Metadata of your video including title, description and keyword tags helps Google identify the content of the video and index it.
- Submit sitemap
Submitting a sitemap for your embedded videos helps search engines interpret your video content accurately.Your video also gets on video.google.com search. This helps better search rankings.
- Put videos on your website
This way you can drive more traffic to your website where you will convert them to leads and get them subscribe to newsletter and so on. Creating a new page for each video is the best way to help Google indexing.